Digital Marketing News | Marketing Dive
WEBNew ads from the Sazerac whisky brand star comedians Andrew Santino and Stavros Halkias and poke fun at outrageous bets placed around games. Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and analytics, technology, and ...
Sneaker supremacy: Nike and Adidas battle for brand love
WEBMay 10, 2022 · Nike and Adidas have been ensnared in a relentless rivalry that has commanded the athletic wear industry for nearly 60 years, attempting to out design, out recruit and out cool one another in order to dominate the now $310 billion global sporting goods market.. The running boom of the late 1960s and ‘70s kickstarted the original sneaker battle, but fierce competition fueled Nike and Adidas ...
How Coke and Pepsi's rivalry shaped marketing — and where it …
WEBMay 3, 2022 · With the advent of TV advertising, and then the burgeoning counterculture of the ’60s, Pepsi sharpened its attacks, with shots across the bow at Coke’s fustier image. In 1963, Pepsi announced it would put $36 million behind a new “Think Young” brand platform, its most extensive campaign to date, per “The Cola Wars.”.
Social Media Marketing News | Marketing Dive
WEB4 days ago · E.l.f. conjures ‘Sinfluencer’ to reach Gen Z with largest skincare push yet. “Hacks” star Megan Stalter encourages consumers to commit “skin sins” as part of a campaign that will hit social, out-of-home and major streamers. By Chris Kelly • …
9 campaigns that boosted the mood in 2022 | Marketing Dive
WEBDec 12, 2022 · Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Old Spice and Chipotle found a way to cut through the noise. Creativity faced a gauntlet of challenges in 2022, dispelling hopes for a marketing renaissance. War broke out in February, followed by a souring economy and ad market.
How Lowe’s loyalty program is the ‘spine’ for personalization efforts
WEBLowe’s today (March 21) rolled out an advertising campaign around the nationwide launch of MyLowe’s Rewards that pitches the loyalty program to DIY consumers preparing to spruce up their homes this spring. The wide launch and campaign come amid a confluence of factors, including a stagnant housing market and persistent inflation, that has ...
Burger King links TV ad with QR code to offer up free Whoppers
WEBApr 27, 2020 · Scanning the code with a smartphone brings users to a web page offering coupons for a free Whopper with a purchase through its BK App. The burger chain is giving away 10,000 Whoppers during the promotion period that ends on April 30, per the contest rules. In addition, Burger King’s “3 for $3 Challenge” asks customers to post a screenshot ...
How Bubly aims to shake up sparkling water with new Burst brand ...
WEBMar 19, 2024 · The brand extension lands with a bouncy ad campaign running on social, digital, TV and out-of-home that unites what executives called the Bubly family. Burst and the core sparkling water line come together in energetic creative that makes the product the lead character. Agency ODD developed the TV …
Simon Cowell judges Domino’s Pizza alongside new quality captains
WEBAug 19, 2024 · Domino’s Pizza has enlisted TV personality Simon Cowell for an ad campaign that debuts Aug. 19 and promotes new quality control measures at the chain, according to a press release. Cowell dons the cap of quality captain, reviving a tough-as-nails judge persona made famous on shows like “The X Factor” and “American Idol.”.
Marketing playbook: Breaking down industry trends to follow in …
WEBJan 26, 2024 · Marketing playbook: Breaking down industry trends to follow in 2024. Areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI. Published Jan. 26, 2024. By Marketing Dive staff. Nuttapreya Sirisommai via Getty Images.