Back in college or at some point in your career, you learned about the 4Ps of marketing: place, price, product, and promotion. Though nearly 60 years old, the 4Ps still hold weight today. However, the ...

we have found that marketing operations is an emerging dimension to the marketing mix. Enabled by new processes and technology, it goes beyond the 4Ps (Product, Price, Place, Promotion), and 3Cs ...

The important components of Marketing Mix (4Ps of marketing) Traditionally speaking, the four important components of a typical marketing mix include Price, Product, Promotion and Place.

Here is the new format for retail marketing: Retailers have to replace the outmoded 4Ps model of marketing based on Product-Price-Promotion-Placement with the 4Es format of Experience-Exchange ...

RAPID CITY, S.D. (KOTA) - Saturday, Sept. 14, Spearfish’s Annual Autumn Festival is expected to break their current record ...

Deseret News looks at the use of caffeine in sports. When Tillie Uribe feels that first twinge of a migraine coming on, she ...

Hoteliers often leave money on the table by making a common mistake in their booking process. Here’s how new technology is ...

Arizona State Fair will provide five weeks of rides, wacky food and fun beginning Friday. Here's what you need to know.

The Arlington theme park has haunted mazes based on “Stranger Things,” “Saw,” “The Conjuring” and more this year.

Some industries make that easier than others. For example, "marketing has core metrics," he says. "And it typically boils ...

BAY HARBOR — The skies of Bay Harbor will soon be filled with vibrant hot air balloons as the fifth annual Balloons Over Bay ...

Somerset County Friends of NRA annual fundraiser on behalf of the NRA Foundation is at 2 p.m. Sept. 18, at the Bakersville ...