Inspired by the wings of the goddess Nike, the iconic swoosh was born — but the design almost didn't take off. TheStreet dives into the history of the classic logo and the $30 billion dollar ...

The 'crazy' story behind Nike's iconic 'Swoosh' logo is making people relieved there's 'a happy ending'. There's no doubt ...

Vitra Design Museum is staging a substantial exhibition on the world’s biggest sports brand. We speak to the curator about ...

Nike Inc. has named Elliott Hill as its president and CEO effective, replacing John Donahoe, who will retire next month.

Nearly 40 years ago, 21-year-old NBA rookie Michael Jordan would take the first steps to help reshape a company now worth ...

Teams such as Liverpool, Chelsea and Tottenham have a vertical Nike swoosh instead of the traditional horizontal logo which normally appears on their shirts. Supporters want to know why the Nike l ...

Liverpool fans have slammed the club's new third kit which bizarrely features a vertical Nike logo. Rather than being horizontal like a traditional Nike-supplied kit, the tick on the Reds' new ...

The NBA has transitioned through brands like Wilson, Sand Knit (Champion), and Reebok. In 2015, Nike became the NBA’s ...

In the world of fashion, the shade of black is a staple hue found in every individual’s wardrobe. Black stands out in the ...

Tonal branding and the engraved “NIKE” logo on the heel strap are preserved, seamlessly blending with the furry texture. While the upper is transformed, the outsole remains functional with its ...