Discover (or rediscover) the powers of avocado on the skin, it will become your best friend! If, in food, the benefits of ...

Summer 2025 New York Fashion Week showcased fresh and innovative beauty statements that did not disappoint. This season’s ...

Our expert says: “The toner is balancing and offers many transformative benefits for the skin. It rejuvenates the skin’s ...

As we age, our collagen production slows, causing our skin to lose firmness and elasticity. To combat this, dermatologists ...

This article on the best face exfoliators was updated after a second round of product testing with new face exfoliator picks ...

PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate links ...

Applying makeup primer has become an everyday extension of my skincare routine —even on days when I'm not doing a full beat.

The best microcurrent tools are easy to use, well designed and produce visible results. Our editors tested eight highly rated ...

Alcohol-free, this toner is Thayers' standout product, a brand with 175 years of history. It's highly appreciated for its ...

As renowned figures in the skincare and beauty industries, Michaella Bolder and Bryony Blake share decades of experience ...

Plus, dermatologists weigh in on which formulas blur wrinkles and fine lines for your smoothest complexion yet.

"Cortisol face" is going viral on TikTok, with influencers claiming the stress hormone can cause a puffy, swollen face. Is ...