Apple Inc. is facing an unprecedented challenge: persuading customers to buy its latest iPhones without their biggest new ...

Apple continues its tradition of decking out the Fifth Avenue store ahead of product launches, this time with glowing rainbow ...

European regulators want Apple to open up device pairing, notifications and more to other companies' products.

Californians with iPhones and Apple Watches will now be able to store digital versions of their driver's licenses and ...

Prime Big Deal Days will be here in a few weeks. In the meantime, here are the best early Prime Day deals you can start ...

Apple is accelerating the rollout of a software update that will implant intelligence into its virtual assistant Siri and ...

Apple is accelerating the rollout of a software update that will implant intelligence into its virtual assistant Siri and ...

As Apple prepares for the iPhone 16 release, one former Apple Store worker shared how launch days involved intense ...

Anyone can install the new public beta, but you'll need an iPhone 15 Pro or a new iPhone 16 model to run Apple Intelligence.

The European Union says it will outline steps to compel Apple to open up its iPhone and iPad operating systems to competing ...

The iPhone 16 family has much bigger batteries than its predecessor, with the iPhone 16 Pro growing by almost 10% versus the ...

Apple released its latest computer operating system update called macOS 15, or Sequoia. And, somehow, the software update has ...