Apple Inc. is facing an unprecedented challenge: persuading customers to buy its latest iPhones without their biggest new feature.

As Apple prepares for the iPhone 16 release, one former Apple Store worker shared how launch days involved intense preparations and overnight shifts.

T-Mobile Chief Executive Mike Sievert says it’s “nonsense” that the iPhone 16 line’s preorder sales are underwhelming so far.

Apple has just released public betas of iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1, and they include upcoming Apple Intelligence features like text re-writing tools, the glowy new Siri design, a “Clean Up” tool to remove objects from your photos,

Anyone can install the new public beta, but you'll need an iPhone 15 Pro or a new iPhone 16 model to run Apple Intelligence.

Now you can get a glimpse of Apple Intelligence, but as always keep your wits about what you're getting into with beta software.

These fairly new tech regulations in the EU have already impacted Apple in a number of major ways. Most notably, Apple was forced to allow third-party app stores on its iOS devices, like iPhone, which would compete with its own official App Store.

European regulators want Apple to open up device pairing, notifications and more to other companies' products.

The European Union has opened two "specification proceedings" on Apple under the bloc's Digital Markets Act (DMA) that will see it instructing the iPhone maker on how to comply with certain interoperability provisions in the market fairness regulation.

The European Union said Thursday it will outline steps to compel Apple to open up its iPhone and iPad operating systems to competing technologies under the bloc's tough new digital rulebook, which threatens hefty fines for breaches.

The EU said Apple must make sure devices made by rivals work with its iPhones and iOS operating systems in accordance with the Digital Markets Act

Apple Inc. has been warned by the European Union to open up its highly guarded iPhone and iPad operating systems to rival technologies, or eventually risk significant fines under its flagship digital antitrust rules.