Back in college or at some point in your career, you learned about the 4Ps of marketing: place, price, product, and promotion. Though nearly 60 years old, the 4Ps still hold weight today. However, the ...

we have found that marketing operations is an emerging dimension to the marketing mix. Enabled by new processes and technology, it goes beyond the 4Ps (Product, Price, Place, Promotion), and 3Cs ...

The important components of Marketing Mix (4Ps of marketing) Traditionally speaking, the four important components of a typical marketing mix include Price, Product, Promotion and Place.

Here is the new format for retail marketing: Retailers have to replace the outmoded 4Ps model of marketing based on Product-Price-Promotion-Placement with the 4Es format of Experience-Exchange ...

Deseret News looks at the use of caffeine in sports. When Tillie Uribe feels that first twinge of a migraine coming on, she ...

The Arlington theme park has haunted mazes based on “Stranger Things,” “Saw,” “The Conjuring” and more this year.

Some industries make that easier than others. For example, "marketing has core metrics," he says. "And it typically boils ...

Tourism North Bay wants people, especially shoppers, to think about a winter wonderland of shopping opportunities in front of ...

Being an influencer might seem pretty charmed, but most work long days, take little time off and deal with abuse from clients ...

Putting your hours in your email signature “sets clear expectations right off the bat. It tells people when they can expect ...

We use cookies to provide our services and for analytics and marketing. To find out more about our use of ... final will take place on Arthur Ashe Stadium on Saturday, Sept. 7 at 4 p.m. local time.

From Millvale Days to Downtown rooftop tours to the Pittsburgh County Fair, there is lots to do in Pittsburgh Sept. 12-15.