Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...

The leaders of most modern countries exploit a powerful political tool - the power of images. These techniques ... was not enough to get their kingly message across. Darius the Great, King ...

Product branding is a crucial and challenging task for creating a unique product identity in the competitive market.

Such misinformation is especially persuasive with audiences who already harbor biases endorsed by the inaccurate messages ... researchers doctored images of well-known events and found that ...

An intelligent scientist taught me a fundamental rule of persuasion. I apply the rule to my keynote speeches and teach the concept to CEOs, entrepreneurs, and graduate-level students at Harvard ...

Email and testing go together like peanut butter and chocolate. What is your email audience anyway but a microcosm of your ...

Taylor Swift's Instagram post endorsing Harris was just as focused on warning the public about the dangers of AI.

Actors Shannon Flynn and Richard Wisker talk about using emotive language, the difference between facts and opinions, and how to use evidence to support persuasive writing. Shannon demonstrates ...

Trump assigned particular blame to Biden and Harris for characterizing him as a “threat to democracy,” while painting ...

Kamala Harris will be in Philadelphia for an interview with the NABJ today, while Donald Trump hosts a town hall in Michigan.

A new report reveals how Chief Justice John Roberts tried to protect Samuel Alito as he faced backlash amid his flag scandal.

"Taylor Swift Is Life: A Superfan’s Guide" author Kathleen Perricone talks to Yahoo Entertainment about the singer's ...