Top YouTuber MrBeast is embroiled in controversy right now and is launching new products. That might be a smart idea.

PR is an integral part of a business's marketing strategy; however, sometimes friction occurs between marketing and PR teams as a consequence of their misunderstanding what each side's goals are. As ...

Despite the growing adoption of cryptocurrency, investors shouldn’t get too comfortable trusting marketing and should always ...

The industry is home to a number of up-and-coming professionals who understand social media and new ways of communication.

The industry is home to a number of up-and-coming professionals who understand social media, new ways of communication and ...

That means the performance of high-quality, on-message strategic content you've placed will be under the spotlight. B2B PR and marketing professionals will need to extract new value for money and ...

Experiential marketing is a powerful brand promotion tool that has reshaped the marketing and PR industry. Students master a range of experiential marketing techniques, including partnership ...

creative and writing abilities graduates need to launch their careers in public relations, advertising, marketing, social media and communications. If working in the dynamic public relations field ...

The recent news of Indian athletes like Aman Sehrawat and Manu Bhaker utilising WhatsApp Channels and Threads has sent ...