Overview - Digital Content Next
WEBAbout DCN / Read our Trust Principles. Digital Content Next is the only trade organization dedicated to serving the unique and diverse needs of high-quality digital content companies that manage trusted, direct relationships with consumers and marketers. The organization was founded in June 2001 as the Online Publishers Association (OPA).
How a one dollar offer drives The Boston Globe’s subscription …
WEBMar 17, 2022 · With subscription growth slowing, The Boston Globe decided to try an experiment in 2018. The Globe, which has long believed its product was worth $1 a day, began charging that rate in 2015. It also decided it would try to accelerate subscriber growth with a bargain introductory offer. In the first few days after making the one dollar ...
We must address the war on women journalists, online and offline
WEBFeb 25, 2021 · We documented how women journalists have been subjected to violence both online and offline across 74 countries. These cases included various forms of physical violations, from kidnapping to murder, harassment, and attacks. We also observed increasing attempts to silence women’s journalistic work through state persecution and …
New research confirms that ads perform better in quality contexts
WEBAug 1, 2019 · Key performance metrics. Desktop display ads viewed achieved an active page dwell time of 66 seconds, 39% higher than the industry average. The in-view rate (where 50% of the ad is viewable for 1 second) and in-view time both exceeded Moat’s benchmarks by 27% and 25% respectively. Mobile display performed 35% more …
Evaluating YouTube's editorial standards and content moderation …
WEBJul 21, 2020 · YouTube’s policies vary, with little explanation, in dealing with content that violate their standards and practices around sexual content, violence, harassment, hate speech, or misinformation. Actions include content demonetization, removal of individual videos, or the suspension of entire accounts. They might also place videos behind age ...
Get to know Gen Z's media habits - Digital Content Next
WEBSep 14, 2021 · Already, according to a McKinsey analysis, Gen Z accounts for 40% of global consumers while a Barkley US report estimated that they hold $143 billion in spending power. To gain insight into this generation, Digital Content Next (DCN) commissioned Seidmon Associates to research Gen Z’s attitudes, values, and behavior …
How HBR uses case studies and ebooks to sell premium …
WEBMay 20, 2021 · Individually, most Harvard case studies sell for $8.95 per PDF and $15.05 for a printed copy. Ebooks are typically priced at$19.95 each. A five-ebook series on effective management — with titles including Getting The Right Work Done and Making Every Meeting Matter — sells for $90. Certainly, some users are looking to solve a …
2023 DCN Next: Summit - Digital Content Next
WEBThe DCN Next: Summit is an exclusive gathering of executives from Digital Content Next's member companies and select invited guests. These leaders and innovators from the world's most trusted, premium media companies come together to learn from each other and insight-packed speakers. No other media event offers this mix of high-level views on …
6 ways to increase the public’s trust in journalism
WEBAug 15, 2018 · 1. Authenticity. Participants said they tend to trust people in their personal lives who don’t rush to judgment and are comfortable saying what they don’t know. They want to see the same characteristics in news organizations. However, this meant different things to different people.
To understand where the cookie is headed, let’s look at its history
WEBNov 16, 2020 · The cookie was created in June 1994 by Lou Montulli. He was a programmer working at what would become Netscape Communications Corp., best known for its once-dominant web browser. Montulli was working on an e-commerce app for Netscape client MCI, which had effectively asked for a virtual shopping cart (a novel idea …